![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/original_images/Screen_Shot_2017-08-18_at_7.43.46_PM.png)
HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
![How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty - Strategy and Innovation - InternetRetailing How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty - Strategy and Innovation - InternetRetailing](https://content.internetretailing.net/AcuCustom/Sitename/DAM/047/csm_hugo-boss_SR21-press_6e1f4053d9_Cropped.png)
How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty - Strategy and Innovation - InternetRetailing
![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/images/d173b_Hugo-Boss-BANNER_fCilPXf.width-800.jpg)